Escape the Great Indoors

RECRUITMENT CAMPAIGN
Heart of America Council-BSA

This recruitment campaign aims to raise decreasing membership numbers in Scouting amidst a pandemic. Aligning with the Boy Scouts’ national campaign message, “Escape the Great Indoors,” we created custom illustrations and a short animation video to feature the fun, outdoor activities you get to experience as a Scout. Then, took that creative and pushed out a paid social campaign that speaks directly to parents with Cub Scout-age children (5 to10 years old) who are climbing the walls at home. Join Scouting….adventure is out there!

MY ROLE » ART DIRECTION / DESIGN / PRODUCTION COORDINATION
Illustrations: Bailey Stewart
Copy: Lajean Rau-Keene
Video Production+Animation: Bob Hess